China zipper industry entered a new era

China Zipper industry entered a new era

Nowadays, China's zipper is entering a new era of the brand, the industrial culture began to lead the deepening of corporate brand connotation.Zipper companies have begun to have an independent voice, and the upstream and downstream formed a value chain can not be invulnerable to share the In the field of high-end market. "Zhang Dongli, chairman of China National Hardware Association view, through more than 8 years of" brand acceleration ", the zipper industry gradually get rid of the embarrassment of being led by the nose, entered a new stage of development .



Intermediate product brand of the road

For a long time, as a zipper accessories has been positioned as a supporting role, its status and impact are often overlooked by the purchaser or user. As the market matures, people gradually attach importance to accessories, zipper function has changed. Not only in supporting products play a pull and open the role, but also become a clothing or accessory products, a decoration, a popular. Correspondingly, the zipper's cultural connotation has also been fully excavated and demonstrated. This zipper industry to create brand, provides an extremely convenient condition.

In fact, not only can create a brand of intermediate products, but also through the brand to create industrial transformation and upgrading. Belong to intermediate products, the domestic Jiangsu "sunshine", Shandong "Lutai", as well as foreign "Lycra" and so on.



The industry generally agree with the view that since 2005, China Hardware Products Association named "China's top ten well-known zipper brand", the Chinese zipper industry has entered a new period of development. Industry from the past rely on the expansion of the size and total into the industry growth period, into a structural adjustment and quality and efficiency-oriented economic growth period, the industry's core competitiveness and the overall quality of the products have undergone fundamental changes.

During this period, zipper industry with other domestic manufacturing industry, experienced the pain of industrial transformation and upgrading, but also withstood the severe impact of the world financial crisis. However, the Chinese zipper companies recognize that quality, value and brand is the core of enterprise transformation, the traditional low-cost, low-cost, low-cost scale expansion can not adapt to new market progress and demand, enterprise and product structure adjustment is imperative . Based on this understanding, despite the external economic and internal contradictions brought about by the operating difficulties, but the vast majority of zipper companies or grasp the pace of development of the industry, and actively build brand, deepening internal management reform and technological innovation, with practical action and Excellent performance to create the concept of quality of the Chinese zipper.

"Zipper is a range of applications and a wide range of products, different ancillary products have different uses, so the requirements of the zipper is not the same.Zipper throughout the production process, the process lengthy, wide variety of specifications, with high precision. To ensure the quality of foolproof has been difficult to establish the brand even more difficult.Zipper brand promotion needs to build a good group, but also need a common industry force. "China Hardware Association Deputy Secretary-General Wang Zhizu zipper branch, said China Zipper industry is entering an important period of industrial transformation, in this key node, to re-zipper industry, new advantages, we must rely on technological progress, especially enterprise technology and equipment level. In addition, zipper products to strengthen the basic research, and from a number of areas, a number of industries on the technology integration to achieve a breakthrough, but also zipper industry transformation and upgrading of the inevitable choice.